Don Longo Editorial Director Multicultural Retail 360

Welcome to the only site online covering multicultural retail trends, insights, consumers, companies and more. Multicultural consumers are the new “super consumers.” They are the top 10 percent of households who drive at least 30 percent of sales, 40 percent of growth and 50 percent of profits in all categories. By understanding the cultural essence that powers ethnic Super Shopper activities, marketers and advertisers can better understand future trends.

Younger and in their prime, multicultural consumers already comprise as much as 38 percent of the American population. Expected to become the numerical majority by 2044, 21 of the top 25 most-populated counties in the U.S. are already more than 50 percent multicultural.

I hope you’ll visit often, subscribe to our newsletter and attend the Multicultural Retail 360 Summit.



Latest News & Insights

indian americans

Two of World’s Largest Corporations are Headed by Indian-Americans | CPG Market Developments, Multicultural Research

Fortune 500’s List includes Microsoft Corporation, where Satya Nadella is at the helm, and PepsiCo, which is headed by Indra Nooyi. Read More...
el dorado

Hispanic-Owned Furniture Chain Celebrates 50th Anniversary | Retail Market Developments

Started by a Cuban immigrant with an initial $10K investment, El Dorado now has 14 Florida locations. Read More...
par hawaii

Par Hawaii Puts Stores under New Hele Brand | Retail Market Developments

The Hawaiian name, which means “to go,” will be applied to 37 of its 97 gas station/c-store locations. Read More...

McDonald’s Gives $100K in Scholarships to 5 Hispanics | Retail Market Developments

Awards are provided under the company’s RMHC/HACER National Scholarship program. Read More...
asians 2

In 2040, 10 Percent of the U.S. Population will be Asian | Multicultural Research

Many Asians opt for citizenship and vote. This will have a significant effect upon the political landscape. Read More...
File photo of an exterior shot of the Hilton Midtown in New York

American Family Association Petitions Hilton Hotels’ ‘Gay’ Ad | Multicultural Entertainment, Lifestyle, Culture, Retail Marketing News

The organization contends that such ads should not run in mainstream publications. Read More...
adcolor logo

ADCOLOR Announces 2016 Honorees and Nominees | Multicultural Entertainment, Lifestyle, Culture

The organization and its event honor multicultural, LGBT and other diversity professionals in creative industries. Read More...