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Don Longo Editorial Director Multicultural Retail 360

Welcome to the only site online covering multicultural retail trends, insights, consumers, companies and more. Multicultural consumers are the new “super consumers.” They are the top 10 percent of households who drive at least 30 percent of sales, 40 percent of growth and 50 percent of profits in all categories. By understanding the cultural essence that powers ethnic Super Shopper activities, marketers and advertisers can better understand future trends.

Younger and in their prime, multicultural consumers already comprise as much as 38 percent of the American population. Expected to become the numerical majority by 2044, 21 of the top 25 most-populated counties in the U.S. are already more than 50 percent multicultural.

I hope you’ll visit often, subscribe to our newsletter and attend the Multicultural Retail 360 Summit.

 

With the enormous vitality of the multicultural market, it’s critical to learn about Hispanic market trends plus new consumers groups like millennials and Asian- and African-Americans. Attend the Multicultural Retail Summit (August 12-14 in Anaheim) for great information on insights into multicultural consumers, best practices and new approaches to increase your business.

Join with top retailers, suppliers, and marketing experts to share insights, research, and trends on the critical factors that determine success in the multicultural market. Conference topics include consumer research and forecasts, operations, sourcing, branding, technology and more. Learn from companies like Walmart, Walgreens, Kroger, the NFL, Home Shopping Network and more!

 

Latest News & Insights

Retailers and Suppliers Embrace America’s Multicultural Explosion | Special Features

In a webinar produced by Multicultural Retail 360, Hispanic marketing experts Terry Soto and Carlos Santiago discuss changes to the Hispanic market and how top marketers are zeroing in on this valuable consumer segment. Read More...

Northgate Market Introduces `Healthier Traditions’ Magazine | Retail Market Developments

Part of the retailer’s Viva la Salud initiative, the publication features Hispanic recipes made with healthy ingredients. Read More...

Restaurants Invest More in Hispanic Marketing, Cut English Ad Spending | Multicultural Research

AHAA study shows restaurants increased Hispanic ad spending by 61 percent from 2010 to 2014. Read More...

It’s Time to Change Our Culture | Special Features

Written by Joan Toth, president and CEO of the Network of Executive Women (NEW), this guest column discusses how diverse leadership is the key to a more diverse customer base. Read More...

Sam’s Club Provides ‘Shocking Values’ | Retail Market Developments

The club is offering daily online deals that save consumers up to 60 percent. It is the first warehouse club chain to enact such a strategy. Read More...

South Koreans Embrace Beer and Fried Chicken | Multicultural Entertainment, Lifestyle, Culture

Dubbed “chimaek,” the combo has become a major part of Korean bar culture. Read More...

Fogo de Chao Goes Public | Retail Market Developments

After raising $88 million, the Brazilian steakhouse chain plans to pare down its debt and fund a growth initiative. Read More...