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Don Longo Editorial Director Multicultural Retail 360

Welcome to the only site online covering multicultural retail trends, insights, consumers, companies and more. Multicultural consumers are the new “super consumers.” They are the top 10 percent of households who drive at least 30 percent of sales, 40 percent of growth and 50 percent of profits in all categories. By understanding the cultural essence that powers ethnic Super Shopper activities, marketers and advertisers can better understand future trends.

Younger and in their prime, multicultural consumers already comprise as much as 38 percent of the American population. Expected to become the numerical majority by 2044, 21 of the top 25 most-populated counties in the U.S. are already more than 50 percent multicultural.

I hope you’ll visit often, subscribe to our newsletter and attend the Multicultural Retail 360 Summit.

 

With the enormous vitality of the multicultural market, it’s critical to learn about Hispanic market trends plus new consumers groups like millennials and Asian- and African-Americans. Attend the Multicultural Retail Summit (August 12-14 in Anaheim) for great information on insights into multicultural consumers, best practices and new approaches to increase your business.

Join with top retailers, suppliers, and marketing experts to share insights, research, and trends on the critical factors that determine success in the multicultural market. Conference topics include consumer research and forecasts, operations, sourcing, branding, technology and more. Learn from companies like Walmart, Walgreens, Kroger, the NFL, Home Shopping Network and more!

 

Latest News & Insights

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At 50 million liters annually, the U.S. leads the world in consumption. Read More...

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Martinez is the second Dominican to receive this honor. Read More...