Don Longo Editorial Director Multicultural Retail 360

Welcome to the only site online covering multicultural retail trends, insights, consumers, companies and more. Multicultural consumers are the new “super consumers.” They are the top 10 percent of households who drive at least 30 percent of sales, 40 percent of growth and 50 percent of profits in all categories. By understanding the cultural essence that powers ethnic Super Shopper activities, marketers and advertisers can better understand future trends.

Younger and in their prime, multicultural consumers already comprise as much as 38 percent of the American population. Expected to become the numerical majority by 2044, 21 of the top 25 most-populated counties in the U.S. are already more than 50 percent multicultural.

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