A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

HispanicRetail360.com: Each spring for the last 12 years, Tecate has gone to work at a local racing event in Southern California, an area steeped in some of the brands most loyal Hispanic customers. The promotional activities around the race have expanded from just those tethered to the weekend race to programs spread over months in advance.

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