nielsen

Nielsen and Ethnifacts Introduce Intercultural Affinity Segmentation | Multicultural Research

The partnership aims to deliver a deeper understanding of the total U.S. cultural landscape for brand marketers. Read More...
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Packaged Facts: African-American Buying Power Tops $1 Trillion | Multicultural Research

Spending by African-Americans on dining out, home improvement, automobiles and financial services is on the rise. Read More...
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MMR Releases Online Sourcebook | Multicultural Research

The directory lists a wide variety of multicultural experts across several disciplines. Read More...
avocados

Nearly Half of Hispanics Misunderstand Dietary Fats | Multicultural Research

Haas Avocado Board Survey finds many believe all fats are unhealthy. Read More...
back to school

Hispanics Use Smart Phones to Make Back-To-School Purchasing Decisions | Multicultural Research

A Retale survey found that nine out of 10 are incorporating the digital medium to find products and deals. Read More...
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Hispanics Embrace All Aspects of ecommerce in Grocery | Multicultural Research

Key categories include cosmetics, fragrances and general household goods. Read More...
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Mary Kay’s Sales Force is Diversifying | Multicultural Research, Retail Market Developments

More than 50 percent of new Independent Beauty Consultants are Latina, Asian or African-American. Read More...
indian americans

Two of World’s Largest Corporations are Headed by Indian-Americans | CPG Market Developments, Multicultural Research

Fortune 500’s List includes Microsoft Corporation, where Satya Nadella is at the helm, and PepsiCo, which is headed by Indra Nooyi. Read More...
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In 2040, 10 Percent of the U.S. Population will be Asian | Multicultural Research

Many Asians opt for citizenship and vote. This will have a significant effect upon the political landscape. Read More...
Two freshly delivered Amazon boxes are seen on a counter in Golden, Colorado

Hispanics’ 10 Favorite ecommerce Sites | Multicultural Research

Amazon, ebay and Walmart.com are the top three. Read More...