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April 24, 2015

» Ahold to Open Small Format Store in Heavily Ethnic Philly  Retail Marketing News

Under the banner Everything Fresh, Ahold USA reportedly wants to open eight stores throughout Philadelphia’s Center City. According to the U.S. Census Bureau, Philadelphia’s population is 45.5% White, 44.2% African American, 13.3% Hispanic and 6.9% Asian.
 

» Walmart Expands in North Carolina with Small Footprint Stores  Retail Marketing News

A 66,000-square-foot store in Burgaw will open next month, and a Neighborhood Market came on line last year in Surf City. A third location will open in New Hanover County in July. Both Walmart and North Carolina are popular destinations for Hispanics. From 1990 to 2012, the state’s Latino population went from 1.2 percent to 8.7 percent.


 

» Corner Store Celebrates Fiesta 2015 in San Antonio  Retail Marketing News

The convenience store chain offered Fiesta-themed foods and beverages and featured the company’s mascots, the Whoppie Pie characters, in thematic costumes.
 

» Mariano’s Newest Store Has Exclusive Kosher Offerings  Retail Marketing News

Located in Skokie, IL, and managed in conjunction with the Chicago Rabinnical Counsel, Kosher Market is a separate section that includes sweets, cheese, a deli, meat, a grill, seafood, soup and sushi. It is the first department of its kind for Mariano’s.
 

» Goya Opens New $127 Million Regional DC/HQ in Jersey City  Retail Marketing News

At 638,000, this is the largest such facility in the company’s history. Occupying 40 acres, it will facilitate global expansion.
 

» South Koreans Have Become Wealthier than the French  Retail Marketing News

Once one of the world’s poorest countries, Korea’s GDP per capita is expected to reach $45,887 by 2020.
 

» Houston’s Independent Viva Cinemas Sues AMC  Retail Marketing News

The theater says AMC won’t provide new releases for its Spanish-speaking audience.
 

» Korean Company Violates Own Rules in LA Dodgers Investment Talks  Retail Marketing News

Korean Investment Corp. chairman became involved too early in discussions with U.S. investment firm Guggenheim Partners.
 

April 17, 2015

» Multicultural Retail 360 Tour to Visit Asian, Hispanic & Multi-Ethnic Retailers  Retail Marketing News

Led by Unified Grocers, the  2015 Cultural Immersion Tour will stop at Tawa 99 Ranch, Super King, Superior Grocers, and Curacao.
 

» The Mistake Companies Make When Marketing to Different Cultures  Retail Marketing News

Eddie Yoon, principal at the Cambridge Group, writes about ethnic marketing misconceptions in the Harvard Business Review.

Yoon, along with Guy Garcia, President, New Mainstream Initiatives, EthniFacts, LLC, will provide case studies and new Nielsen research on modern multicultural consumers during the opening session at Stagnito Business Information’s Multicultural Retail 360 Conference in Anaheim, Calif. The session, titled,”The Multicultural Edge: Rising Super Consumers,” begins at 4:00 PM on August 12.
 

» Feature: Finding Common Ground  Retail Marketing News

In the March 2015 cover story by sister publication Retail Leader, Ken Charles, vice president of global inclusion and staffing at General Mills, discusses how diversity is both a company value and a practical business strategy.
 

» Nielsen Names Trina Fresco VP of Community Alliances Group  Retail Marketing News

Fresno’s role involves growing brand awareness with diverse consumers to broaden their participation in Nielsen studies.
 

» U.S. Hispanics Frequented Restaurants More Often in 2014  Retail Marketing News

Growth has encouraged chains like Papa John’s to boost Hispanic marketing efforts.
 

» Coca Cola Signs Soccer Deal  Retail Marketing News

Major League Soccer has switched from Pepsi to Coca-Cola as its “official” non-alcoholic beverage.
 

» Whites Are No Longer the Majority in Many States  Retail Marketing News

In 78 counties across 19 states, there is no longer one dominant ethnicity.
 


April 10, 2015

» Multicultural Retail 360 Panel to Feature Execs from Walgreens, Kroger and Walmart  Retail Marketing News

Moderated by XL CEO Armando Martin, the panel will focus on the challenges of enacting true workplace diversity.
 

» Wegman’s Introduces “Tastes of Mexico”  Retail Marketing News

Following extensive research into authentic foods, the Northeastern supermarket chain launched 32 hot and cold prepared dishes.
 

» NBA Recruits First Indian Player  Retail Marketing News

Canada-born Sam Bhullar has signed a 10-day contract with the Indian-owned Sacramento Kings.
 

» Mexican Modernization  Retail Marketing News

Both U.S. and native retailers are changing how Mexicans buy food and other consumables
 

» Dos Equis’ Launches “Dos De Mayo” Program for Cinco de Mayo  Retail Marketing News

The comprehensive marketing platform encourages consumers to begin their festivities three days early.
 


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2015 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (MR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Maria Correa,
Customer Research Analyst,
Maverik
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc
(MR 360 co-chair)



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