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December 19, 2014

» Brazilian Soccer Players’ Salaries Not so Beautiful  Retail Marketing News

The Most Beautiful Game in the World is not turning out so beautiful for everybody.

» 13 Percent of Elderly Asians Live in Poverty   Retail Marketing News

Asian Americans are stereotypically viewed as wealthy and well educated. But a growing number of reports indicates this is not the case for all, particularly for the elderly.

» Sprint’s Hispanic CEO Stars in Marketing Campaign  Retail Marketing News

In the electronics world, Marcelo Claure has been a successful businessperson for almost three decades.

» Titi Branch, Co-founder of Miss Jessie’s Hair Products, Dies  Retail Marketing News

Tit Branch, co-founder of the natural ethnic hair company Miss Jessie’s, died on December 5 of an apparent suicide. She was 45.

» O’Reilly Auto to be Presenting Sponsor at Fiesta Broadway  Retail Marketing News

For the fifth consecutive year, O’Reilly Auto Parts will serve as presenting sponsor of Fiesta Broadway, Los Angeles’ largest Cinco de Mayo event.

» Telemundo and Mashable Launch #ElPulso  Retail Marketing News

Mashable, a media company that targets the “connected generation,” has joined forces with Telemundo to launch a Spanish-language content hub called “#ElPulso via Mashable.”

» Many Blacks “Don’t Got Milk”  Retail Marketing News

African-Americans are often lactose intolerant.

» Controversial Web Site Determines User’s Skintone  Retail Marketing News

Take it or leave it---nobody is being forced to submit their photo.

December 12, 2014

» Latino Unemployment Declines, Black Unemployment Up Slightly   Retail Marketing News

While unemployment figures for Hispanics are still higher, the gap between Hispanic and Anglo numbers continues to narrow.

» Census Bureau to Test 2020 Race/Ethnicity Question  Retail Marketing News

In September 2015, the U.S. Census Bureau will carry out field tests for the 2020 Census, including how best to pose questions on race and ethnicity.

» Prices Black Barbie Higher than White Version  Retail Marketing News

The topic of racial differences is always a political hot button---even for Mattel’s iconic Barbie doll, which Target was selling at different prices according to race.

» El Super to Serve as Fiesta Broadway Sponsor  Retail Marketing News

For the third consecutive year, El Super will serve as the “official supermarket” sponsor of Fiesta Broadway, Los Angeles’ largest Cinco de Mayo event.

» Avocados from Mexico Unveils Guac Fiesta Campaign  Retail Marketing News

Avocados from Mexico (AFM) has teamed up with the Old El Paso brand for a new consumer promotion leading up to the Super Bowl.

» LA Lakers Draw Latino Fans  Retail Marketing News

Whether they win or lose the game, the Los Angeles Lakers are scoring fans among the 10 million Latinos who call the city home.

» Liberty Buys Puerto Rican TV Competitor   Retail Marketing News

The Puerto Rican unit of cable television, telephone and broadband provider Liberty Global said it is purchasing Choice Cable TV for $272.5 million.

December 5, 2014

» Many LA Asians Buck the Affluence Stereotype  Retail Marketing News

The Asian-American stereotype involves an Ivy League degree and a high tech, high paying job in an affluent suburb.

» Blacks Watch More Traditional TV, Asians Trump Video  Retail Marketing News

When it comes to media, different ethnic groups may or may not access the same programs or information.

» IRI Develops New Hispanic Segmentation Tool  Retail Marketing News

Information Resources, Inc. (IRI) has developed HispanicLink 2014, a new segmentation tool that links Hispanic shoppers’ attitudes directly to their CPG purchasing habits.

» Why Are Asian Students Smarter?  Retail Marketing News

Asian-Americans outrank all other ethnic groups when it comes to academic performance.

» Digital Marketing to Hispanics in 2015  Retail Marketing News

Hispanic culture never stands still, nor does digital media, with the former firmly embracing the latter.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (HR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Carlos Gil,
Senior Manager,Digital Marketing,
Save-A-Lot Food Stores
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc

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