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February 27, 2015

»  Magic Johnson Launches “Aspire” on Comcast  Retail Marketing News

Aimed at blacks, the general interest cable show will start airing this summer.

 

»  Byron Allen Files $20B Discrimination Suit Against Comcast, Time Warner  Retail Marketing News

Allen contends Comcast rejects 100 percent African American-owned media.

 

» Horowitz Forum to Feature Multicultural Studies from Hulu, Comcast, Toyota & Western Union  Retail Marketing News

Under the theme “Messaging Matters,” companies will discuss innovative diversity strategies.
 

» Mi Pueblo Launches 2015 Scholarship Program  Retail Marketing News

A total of $200,000 will go to eligible college students with financial needs.
 

» “Fresh of the Boat” Tops New TV Lineup  Retail Marketing News

Premiere of ABC’s new Asian comedy draws almost 8 million viewers.
 

» Applications Available for NEH/ALA Latino Education Series  Retail Marketing News

Latino Americans: 500 Years of History explores the lives of the many Latinos who shaped the nation.
 

» Heineken’s Beers of Mexico Variety Pack Features Limited Edition Dos Equis AZUL  Retail Marketing News

Seasonal offering meets consumer demand for Mexican beer and variety packs.
 

» Puerto Rico Considers Fining Parents of Overweight Kids  Retail Marketing News

A controversial bill would impose parental penalties of up to $800.
 

February 20, 2015

»  Walmart Plans to Pay $10 per Hour  Retail Marketing News

Walmart has promised to raise the salaries of all s hourly workers to at least $9 per hour by April and at least $10 an hour by February 2016.

 

» “Farm Aid” from Wal-Mart for Mexican Workers  Retail Marketing News

Walmart and the Mexican Dept. of Agriculture hope to alleviate the plight of workers farming U.S.-bound produce.
 

» Mi Pueblo Personalizes Mobile Marketing  Retail Marketing News

The San Jose, Calif.-based chain is working with CLYP to integrate its customer engagement platform for its 21 locations.
 

» Dr Pepper Intensifies Hispanic Initiatives  Retail Marketing News

Efforts include soccer partnerships, broadening Peñafiel’s U.S. distribution and updating 7Up’s image.
 

» Tecate Unveils Second Offering in Growing Michelada Category  Retail Marketing News

Mexican beer maker Tecate is leveraging its brand position to tap the increasing popularity of tomato-based beer mixes.
 

» NY Yankees Retires Numbers of 3 Players, Including 2 Puerto Ricans  Retail Marketing News

The Bronx Bombers will retire the numbers of Jorge Posada, Andy Pettitte and Bernie Williams.
 

» Nickelodeon Debuts Female Black Power Ranger  Retail Marketing News

Camille Hyde’s appearance marks the first time a black woman has been cast.
 

» Dieste Releases Book on Hispanic Marketing and Myths  Retail Marketing News

Chapters discuss targeting the Hispanic market while avoiding potentially costly misconceptions.
 

» 2,000+ Pounds of Tacos  Retail Marketing News

In an attempt to break Guinness records, Mexican chefs created a line of tacos almost two miles long.
 


February 13, 2015

» Hispanic Millennials as Household Shoppers  Retail Marketing News

An exclusive guest column by Alberto Gonzalez, VP of marketing for San Jose, CA-based Mi Pueblo Food Center.

» HSN Seeks to Expand its Multicultural Reach   Retail Marketing News

With help from XL Alliance, HSN is developing cross-cultural vendor and other programs.

» Let’s Talk Chicken   Retail Marketing News

New Latino KFC commercial takes positive approach.


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2015 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (MR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Jenalee Celments,
Senior Customer Insights & Marketing Manager,
Maverik
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc
(MR 360 co-chair)



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