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March 27, 2015

» Starbucks Stops Racing Together  Retail Marketing News

The company still plans to conduct employee forums and conversations with police and community leaders.
 

» New Research on Millennials and Polyculturalism to be Presented at AHAA Conference  Retail Marketing News

Presenters include Mintel, PEOPLE en Español and the Futures Company.
 

» Snoop Dogg & Allen Hughes to Launch HBO Series  Retail Marketing News

The 1980s-era show focuses on inner city LA.
 

» Dr. Pepper's`Dare’ Campaign Goes After Hispanic Millennials  Retail Marketing News

Created in conjunction with Telemundo, it will be shown during popular TV programs.
 

» Millennials and TV Viewing  Retail Marketing News

Horowitz releases research on the viewing habits of multiple Millennial ethnic groups.
 

» Binge TV Viewing Habits of Hispanic Consumers  Retail Marketing News

ThinkNow Research found the behavior is most prevalent among young adults.
 

» Dewey Square Launches DSG Multi  Retail Marketing News

Dewey Square Group has launched DSG Multi, enabling its clients to effectively target, engage and influence key demographics in an increasingly diverse digital arena.
 

» Mandelez Increases Support of Major League Soccer  Retail Marketing News

The initiative involves all types of media, retail, shopper marketing, PR and consumer promotions and is the company’s largest multi-brand campaign to date.
 

March 20, 2015

»  CMO Debra Berman Departs J.C. Penney  Retail Marketing News

The former Kraft executive was responsible for strengthening Hispanic marketing efforts and reinvigorating the overall brand.

 

»  Nielsen Releases Multicultural ‘Super Consumer’ Report  Retail Marketing News

The research company will present this data at Stagnito’s Multicultural Retail 360 Conference in August.

 

» Starbucks’ CEO Defends `Race Together’ Initiative  Retail Marketing News

Critics question motives and potential success of having employees initiate race relations discussions.
 

» Older Shoppers are a Lucrative Opportunity for Retailers  Retail Marketing News

Younger Boomers outspend Mililennials by almost 8K annually.
 

» Whole Foods to Offer Almost 200 Products for Passover  Retail Marketing News

Products, which include new and exclusive items, are free from artificial colorings, sweeteners and preservatives—as are all of the retailer’s offerings.
 

» Chef Rick Bayless Inspires at CSNews Foodservice Summit   Retail Marketing News

The celebrity chef is best known for winning Bravo’s Top Chef Masters competition with his authentic Mexican cuisine.
 

» Heineken Honors Andrews Distribution Co.  Retail Marketing News

Beer giant presents company with 1864 award for responsibility.
 

» All LPGA and LET Winners Were Korean-Born  Retail Marketing News

There is no precise explanation--other than the fact that there are 25 active Korean players on the LPGA tour compared to 45 from the U.S.
 

» NYC Names First Korean American Woman Judge  Retail Marketing News

Kathryn Peak, who moved to the U.S. at age 4, hopes to be a role model.

 

» Michelle Lee Named Under Secretary for USPTO  Retail Marketing News

Lee is the first woman and the first Asian American to head the U.S. Patent and Trademark Office.
 


March 15, 2015

» Mandelez Increases Support of Major League soccer  Retail Marketing News

The initiative involves all types of media, retail, shopper marketing, PR and consumer promotions and is the company’s largest multi-brand campaign to date.
 

March 13, 2015

» Macy’s Launches Ad for New Thalia Collection  Retail Marketing News

Introduced last month, the colorful apparel line targets the retailer’s strong Hispanic customer base.
 


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2015 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
7-Eleven
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (MR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Jenalee Celments,
Senior Customer Insights & Marketing Manager,
Maverik
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc
(MR 360 co-chair)



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