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January 30, 2015

» American Airlines Wants to Visit Cuba  Retail Marketing News

American Airlines has joined a growing list of carriers that wants to schedule regular flights to Cuba from Miami as soon as tourism and other type visits are legal.

» Black Woman Director Ava DuVernay Makes Katrina Film  Retail Marketing News

African American film director Ava DuVernay is working on a new film involving a love story and murder mystery that revolve around Hurricane Katrina.

» Fox and Kickstarter Launch Ethnic Superheroes  Retail Marketing News

Move over Batman and make way for two new ethnic superheroes: Storm, the black female star of the new movie “X-Men; Apocalypse,” and Deep Singh, a Sikh comic book character who masquerades as an IT man by day and chases bad guys at night.

» Most Hispanics Support Same Sex Marriage  Retail Marketing News

Despite the stereotype of Hispanics being conservative when it comes to social issues, the majority of Latinos support same-sex marriage.

» Educational Hindi App Targets Indian Children  Retail Marketing News

A new kids’ iPad app called “Hindi Play & Learn” explores Indian culture and provides children with an interactive Hindi learning experience.

» Foreign-Born Latino Parents with Low Incomes More Likely to be Employed  Retail Marketing News

Eighty-one percent of low-income Latino children with at least one foreign-born parent live with an employed adult, indicated a study by Child Trends National Research Center on Hispanic Children & Families.

» Indians Dominate Intel Science Competition  Retail Marketing News

More than 10 high school seniors of South Asian descent are among the top 40 finalists in the Intel Science Talent Search (Intel STS). Most of them are Indian.

January 26, 2015

» With Ethnically Mixed Ads, Reactions Vary by Race   Retail Marketing News

America has always been a melting pot. But when it comes to ethnically mixed ads, success can depend on the audience.

» Jewel-Osco Celebrates Black History Month   Retail Marketing News

Jewel-Osco’s 16th annual “Taste of Black History Month” will honor African-Americans with music, radio remotes, celebrity appearances and other perks in its Chicago area stores.

» Family Dollar Shareholders Approve Dollar Tree Deal  Retail Marketing News

Months of speculation were put to rest today following the announcement that shareholders of Family Dollar Stores Inc. have approved the long-awaited $8.5 billion deal with Dollar Tree Inc.

» Unified Promotes Three Executives  Retail Marketing News

Unified Grocers has promoted three members of its management team.

» Twitter Buys Indian Startup ZipDial  Retail Marketing News

Setting its sights on the Asian continent, social media giant Twitter has acquired Indian startup ZipDial, a mobile value-added services company based out of Bangalore.

» Nielsen’s Top Rated Ads Have Strong Ethnic Appeal  Retail Marketing News

Regardless of the medium, competition for consumers’ time is fierce.

» Goya Works with Catholic Charities to Feed the Needy  Retail Marketing News

More than 20 Goya Foods employees volunteered on Jan. 19 to aid the Catholic Charities of the Archdiocese of New York's Feeding Our Neighbors campaign, as well as honor Martin Luther King Jr., at the Joseph P. Kennedy Center, in the Harlem neighborhood of New York City.

» Ethnic Technologies Expands Software Offerings  Retail Marketing News

Ethnic Techologies, a specialist in digital multicultural marketing, has added new demographic products and features to its software.

» Heineken Ups Investment in Slim Can Format  Retail Marketing News

Following a successful launch, Heineken will double its investment in its 8.5-ounce slim can format in 2015.

January 16, 2015

» Florida Atlantic Poll Finds Latinas Driving Consumer Optimism  Retail Marketing News

For the first time since the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI) began in August, a majority (52.6 percent) of Hispanics have a favorable view about U.S. economic conditions over the next five years — with women leading the charge.

» 50 Cent Develops Fitness Headphones  Retail Marketing News

Rapper 50 Cent has been working with Intel to develop “smart earbuds” that can collect fitness data and do not have to be regularly charged.

» 25 Percent of Intel Finalists are Indian  Retail Marketing News

Indian American high school students represented more than 25 percent of the 300 semifinalists named in this year’s Intel Science Talent Search, the country’s oldest and most prestigious pre-college science and math competition.

» Dos Equis “Marks the Spot” with New Campaign  Retail Marketing News

Dos Equis is set to launch a new fully-integrated retail and on-premise campaign in an effort to drive engagement during a notoriously sluggish period for beer sales.

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2014 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (MR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Jenalee Celments,
Senior Customer Insights & Marketing Manager,
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc
(MR 360 co-chair)

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