America 250 AT Kearney_Page_01

[email protected]: How Retailers Will Capture the Multicultural Demographic in America Over the Next 10 Years
Andres Mendoza Pena, partner in A.T. Kearney’s Strategy, Marketing and Sales Practice, and Carlos Cruz, A.T. Kearney.

A Taste of Diversity Jewel Osco_Page_01

A Taste of Diversity, Presented by Albertsons/Safeway, Jewel-Osco and FLO Wines Tracy Galindo, Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Jim Seidler, Category Manager, Ethnic & Specialty Foods, Jewel-Osco/Albertsons
Yakov Yarmove, Corporate Lead for Kosher Foods, Albertsons/Safeway
Marcus Johnson, CEO/Founder, FLO Wines

Cultural Authenticity Multicultural Foodservice Hospitality Alliance_Page_01

Cultural Authenticity, Employee Training, and Social Media Outreach
Gerry Fernandez, President & Founder, Multicultural Foodservice & Hospitality Alliance Jemima Makis, Human Resources Director/ Business Partner, Sodexo, Inc.
Kevin William, Director, PeopleWorks
Guy Floyd, Regional Manager, Buffalo Wild Wings

Fresh Look Multicultural Nielsen_Page_01

A Fresh Look into Multicultural Consumers: Disrupting the Mainstream Market
Vanna Tran, Thought Leadership Director, Multicultural Growth & Strategy, and Jana Mickey, Director of Account Services, Perishables Group, Nielsen

Expert Panel The Multicultural Consumer from Millennials_Page_01

Expert Panel: The Multicultural Consumer from Millennials to Boomers
Lisa Skriloff, President, Multicultural Marketing Resources Vicky Wong’s, President & CEO, DAE Advertising
Brenda Lee, Founding Director, Vision Strategy and Insights
Fernando Fernandez, Partner, Chief Client Officer,d expósito & Partners, LLC
Yvette Pena’s,Vice President of Multicultural Leadership, AARP

A New Roadmap For Connecting with Hispanic Shoppers_Page_01

A New Roadmap For Connecting with Hispanic Shoppers
Tom Krause,Director of Insights, Post Consumer Brands and Oliver Perez,Senior Brand Manager Kid Cereals, Post Consumer Brands



Hispanic Track 1- Hispanic The Why? Behind the Buy™
Liz Sanderson, VP Strategy and Insights, Univision Communications; Josh Pelham, Director, Insights and Strategy – Center of Shared Business Intelligence, Acosta Sales & Marketing


Asian-American and African-American Track- Using Story Telling to Connect with Women of Color
Derrick M. Guest, CEO, Griot’s Roll Film Production & Services


Asian-American and African-American Track- Indulging Asian Customers – Godiva’s Winning Campaign
Michelle Chin, Vice President, N.A. — Integrated Marketing, Communications and Loyalty, Godiva


Every Life, Every Day:
Hallmark’s Multicultural Strategy
Tara Jaye Frank, Vice President Multicultural


Marketing Across the Cultural Continuum: New Total Market Strategies for Winning at Retail
Tara Frank, Vice President, Multicultural Strategy, Hallmark Cards; Ida Chacon, Vice President, Client Solutions, Latinum Network


Keynote: The NFL’s Total Market Strategy for Accelerating Hispanic Fan Growth
Marissa Fernandez, Director, Fan Strategy & Marketing, National Football League


An In-cultural Analysis: Targeting the Multicultural Shopper in the Independent Retail Grocery Chain
M. Isabel Valdes, Chairperson, and Dr. Jake Beniflah, Executive Director, The Center for Multicultural Science


The Multicultural Edge: Rising Super Consumers, a Nielsen research report
Eddie Yoon, Principal, The Cambridge Group, a wholly-owned subsidiary of Nielsen and Guy Garcia, President, New Mainstream Initiatives, EthniFacts, LLC


Reaching the Multicultural Consumer for Brookshire Grocery Company
Juan Cruz, Multicultural Category Manager, Brookshire’s; Rubi Hurtado, Training & Development Specialist, Brookshire’s; Ivette Zavarce, Multicultural Marketing Coordinator, Brookshire’s


Connecting Brands to Consumers
Community Events as a New Media Platform to Reach Your Latino Customers
Moderator: Bill Kay, Executive Producer: All Access Entertainment
Panel: Peter Bellas, Owner, FIESTA BROADWAY
Roberto Orci, CEO, Acento Advertising
Paul Mendoza, Brand Manager, Taco Bell


Better for You –Better for All of Us
Capitalizing on a Multicultural Appetite for Healthy Choices
Carlos Santiago, Chief Strategist, SSG