A Taste of Diversity Jewel Osco_Page_01

A Taste of Diversity, Presented by Albertsons/Safeway, Jewel-Osco and FLO Wines Tracy Galindo, Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Jim Seidler, Category Manager, Ethnic & Specialty Foods, Jewel-Osco/Albertsons
Yakov Yarmove, Corporate Lead for Kosher Foods, Albertsons/Safeway
Marcus Johnson, CEO/Founder, FLO Wines

Cultural Authenticity Multicultural Foodservice Hospitality Alliance_Page_01

Cultural Authenticity, Employee Training, and Social Media Outreach
Gerry Fernandez, President & Founder, Multicultural Foodservice & Hospitality Alliance Jemima Makis, Human Resources Director/ Business Partner, Sodexo, Inc.
Kevin William, Director, PeopleWorks
Guy Floyd, Regional Manager, Buffalo Wild Wings

Fresh Look Multicultural Nielsen_Page_01

A Fresh Look into Multicultural Consumers: Disrupting the Mainstream Market
Vanna Tran, Thought Leadership Director, Multicultural Growth & Strategy, and Jana Mickey, Director of Account Services, Perishables Group, Nielsen

Expert Panel The Multicultural Consumer from Millennials_Page_01

Expert Panel: The Multicultural Consumer from Millennials to Boomers
Lisa Skriloff, President, Multicultural Marketing Resources Vicky Wong’s, President & CEO, DAE Advertising
Brenda Lee, Founding Director, Vision Strategy and Insights
Fernando Fernandez, Partner, Chief Client Officer,d expósito & Partners, LLC
Yvette Pena’s,Vice President of Multicultural Leadership, AARP

A New Roadmap For Connecting with Hispanic Shoppers_Page_01

A New Roadmap For Connecting with Hispanic Shoppers
Tom Krause,Director of Insights, Post Consumer Brands and Oliver Perez,Senior Brand Manager Kid Cereals, Post Consumer Brands



Hispanic Track 1- Hispanic The Why? Behind the Buy™
Liz Sanderson, VP Strategy and Insights, Univision Communications; Josh Pelham, Director, Insights and Strategy – Center of Shared Business Intelligence, Acosta Sales & Marketing


Asian-American and African-American Track- Using Story Telling to Connect with Women of Color
Derrick M. Guest, CEO, Griot’s Roll Film Production & Services


Asian-American and African-American Track- Indulging Asian Customers – Godiva’s Winning Campaign
Michelle Chin, Vice President, N.A. — Integrated Marketing, Communications and Loyalty, Godiva


Every Life, Every Day:
Hallmark’s Multicultural Strategy
Tara Jaye Frank, Vice President Multicultural


Marketing Across the Cultural Continuum: New Total Market Strategies for Winning at Retail
Tara Frank, Vice President, Multicultural Strategy, Hallmark Cards; Ida Chacon, Vice President, Client Solutions, Latinum Network


Keynote: The NFL’s Total Market Strategy for Accelerating Hispanic Fan Growth
Marissa Fernandez, Director, Fan Strategy & Marketing, National Football League


An In-cultural Analysis: Targeting the Multicultural Shopper in the Independent Retail Grocery Chain
M. Isabel Valdes, Chairperson, and Dr. Jake Beniflah, Executive Director, The Center for Multicultural Science


The Multicultural Edge: Rising Super Consumers, a Nielsen research report
Eddie Yoon, Principal, The Cambridge Group, a wholly-owned subsidiary of Nielsen and Guy Garcia, President, New Mainstream Initiatives, EthniFacts, LLC


Reaching the Multicultural Consumer for Brookshire Grocery Company
Juan Cruz, Multicultural Category Manager, Brookshire’s; Rubi Hurtado, Training & Development Specialist, Brookshire’s; Ivette Zavarce, Multicultural Marketing Coordinator, Brookshire’s


Connecting Brands to Consumers
Community Events as a New Media Platform to Reach Your Latino Customers
Moderator: Bill Kay, Executive Producer: All Access Entertainment
Panel: Peter Bellas, Owner, FIESTA BROADWAY
Roberto Orci, CEO, Acento Advertising
Paul Mendoza, Brand Manager, Taco Bell


Better for You –Better for All of Us
Capitalizing on a Multicultural Appetite for Healthy Choices
Carlos Santiago, Chief Strategist, SSG