TEMP HEADLINE: Avon/Sofia Vergara Media Day

Sofia Vergara and Avon Launch `So Very Sofia’ Fragrance

The scent captures the Columbian-born actress’ passion and confidence.

Acclaimed actress Sofia Vergara and Avon have introduced a new scent called ‘So Very Sofia by Sofia Vergara.’

The actress designed the scent to speak to today’s strong, powerful, beautiful woman. Capturing Vergara’s passion and confidence, `So Very Sofia” is a floral chypre fragrance whose warm and fruity scent encourages women to never be afraid to be their true selves. The fragrance was launched exclusively through Avon and retails for $36.

sofia 1“I am so thrilled to launch this fragrance exclusively through Avon,” said Vergara. “The Avon representatives are so inspiring—they are independent, they are confident and they are empowered. They are exactly the type of women I had in mind when creating this scent.”

Many Avon reps are women of color who serve other women in their communities. They speak their customers’ language and closely understand their tastes, price ceilings and other nuances. In general, fragrances are popular among Hispanics of both genders.

So Very Sofia was inspired by a bold woman: one who is her own muse and who encourages others to live life with passion. Both feminine and powerful, she is not afraid to flaunt her beauty and is always true to herself.

“Sofia is a strong, beautiful woman—and we are so excited to launch her fragrance, So Very Sofia, exclusively through Avon,” said Meg Lerner, vice president, North America beauty and fashion & home for Avon. “She truly embodies the Avon mission of empowering women and she inspires all of us with her drive and creativity.”

The fragrance combines succulent fruits with tropical florals and fragrant herbs for an addictive scent:

• The fragrance opens with juicy notes of ripe passion fruits for an aromatic statement
• The scent evolves to reveal a heart of delicate Flor de Mayo Orchid, the national flower of Colombia, Vergara’s native country
• Base notes of herbal patchouli envelop the wearer for a memorable finish

About Avon

New Avon LLC generated over $1 billion in revenues during 2015. It has nearly 400,000 independent sales representatives in the United States, Puerto Rico and Canada. New Avon’s product portfolio includes skincare, color cosmetics, fragrance and personal care products under brands like Anew, Avon Color, Mark, and Skin So Soft.

About Sofia Vergara

Best known for her role as Gloria Delgado-Pritchett on the show Modern Family, Vergara got her start co-hosting multiple shows on Spanish-language television network Univision. In the early 2000s, she made the jump to English-language acting, starring in films like Meet the Browns and earning an ALMA award for her role in Madea Goes to Jail. Since then, she’s gone on to become one of the most successful women in U.S. television, earning a star on the Hollywood Walk of Fame in 2015.