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Hispanic Retail 360


We are building the 2015 Multicultural Retail 360 agenda and it is shaping up to be the best program yet! To build this program, Multicultural Retail 360 is now accepting proposals for speakers. As a speaker, you have the opportunity to showcase your most successful business stories and innovations, and position yourself as a thought leader among industry peers. Speakers should be prepared to provide insights and examples of best retail practices for merchandising and marketing to important demographic and cultural segments of the U.S. population, including Hispanics, African-Americans, Asian-Americans, bi- and multi-culturals, and other emerging ethnic and cultural consumer groups.

Special preference will be given to retailer-presented or retailer co-presented case studies.

Possible educational sessions could include the following topics:

  • A 360-degree view of the changing American consumer and what that means for the retailing industry
  • Retailer Roundtable: A grocer, a convenience store, a department store and a specialty store retailer discuss examples of successful multicultural merchandising and marketing strategies
  • Distributor Roundtable: Ethnic distribution specialists discuss new product launches, perishables, segregated vs. mainstreamed merchandising, and educational support at retail
  • What’s the right digital strategy for a retailer in today’s multicultural America?
  • Hispanic multi-culturals: how to reach them with mobile media
  • African-American women: an untapped opportunity for retailers
  • De-mystifying the many different Asian-American cultures
  • The growing market for Kosher food in the U.S.
  • LGBT: Social networking and other emerging opportunities
  • Building cross-over programs across General and Multicultural markets
  • Marketing to Hispanic holidays; African-American holidays; Asian-American holidays, etc.
  • Customer service strategies to serve a diverse customer base
  • The best in store design and interior signage to meet the needs of a multicultural consumers
  • How-to-do effective community outreach to various ethnic groups
  • In-depth market focus – an examination into a geographic market where the ethnic mix has or is changing rapidly
  • The most effective ethnic TV, radio ads
  • Marketing to various generations of guests.
  • How to market to one multicultural consumer base without alienating others.

For more details and to make a submission, please contact either Editorial Director Don Longo at or Content Director Debby Garbato at

See below for the 2014 speakers. Check back regularly for 2015 updates!

Multicultural marketing speakers are a huge success each year at the Multicultural Retail 360 Summit. These  speakers are experts in the industry who are fully aware of what it means to target the ever-changing demographic in consumer businesses.
Nelson Albareda
LTE Group (Eventus & MASS)
  Becky Arreaga
President, Partner
Mercury Mambo
  Jerry Azakrman
  Dr. Jake Beniflah
Executive Director
The Center for Multicultural Science
James Briggs
Founder – CEO
Briabe Mobile
  Beto Chavez
General Manager and Co-Owner
Chavez Supermarkets
Angel Colón
Director, Multicultural Development
  Mariela Dabbah
Chief Executive Officer
Red Shoe Movement
Juan Carlos Davila
Senior Vice President &
General Manager of Hispanic Market Center of Excellence
  Manuel Delgado
Javier Delgado-Granados
Director of Marketing
  José M. Espinoza
US Hispanic Market and Mexico Brand lead
The MclLhenny Tabasco Pepper sauce Co.
  Don Fertman
Chief Development Officer
Franchise World
  Guy Garcia
President, New Mainstream Initiatives
Andrew Gamm
Brand Director
Pizza Patrón Inc
  Carlos Gil
Head of Digital and
Social Media  
Save-A-Lot Foods
Hector Gonzalez
Category Director,
Northgate Gonzalez Market
  Frenchie Guajardo
EVP, Shopper & Digital Marketing
Tom Herman
Senior Vice President of Merchandising and Procurement
Northgate Gonzalez Markets
  Nancy Lopez-Pedroza
Regional Marketing Manager
Unified Grocers
Armando Martin
CEO & Co-Founder
XL Edge
  Jorge Martinez
Nicolás Medina
Public and Government Affairs Manager
ExxonMobile Pipeline
  Michael Meyer
Vice President of Donated Goods Retail
Goodwill Industries International
Omar Milbis
Rio Ranch Market
  Richard P. Montañez
Marketing and Sales Executive
PepsiCo North America
Rachel L. Morales
Manager, Marketing and Brand Development,
Goodwill Industries International
  David Morse
President and Chief Executive Officer
New American Dimension
Francisco Ortiz
Vice President of Account Management
Catapult Vista
  Juan Sebastian Ovalle
Manager of Insights & Predictive Analytics
Santiago Solutions Group
Rick Parra
Director Hispanic Market - Retail

  Kartik Pashupati, PhD
Research Director
Marie Quintana
Tu Familia, Inc.
  Mike Reid
Executive Director, Multicultural Sales
Evette Rios
National Latina Spokesperson
Goodwill Industries International
  Carlos Santiago
President & Chief Strategist
Santiago Solutions Group
Darren Seifer
Food & Beverage Industry Analyst
    Terry Soto
President & CEO
About Marketing Solutions, Inc.
José Villa
Founder and CEO
    Maria Yactayo
Program Manager, Hispanic and Immigrant Services
Goodwill Industries International
Scott Young
Perception Research Services
    Michael Zahn
Director of Marketing
Goodwill Industries of San Antonio


2015 Sponsors

Advisory Board Members
Jim Hendrickson,
Manager, Market Research,
Tracy Galindo,
Multicultural & Specialty Marketing Consultant,
Albertsons Southern California and Jewel-Osco
Marco Orozco,
Director, Hispanic Initiatives SW,
Best Buy

Andrea Rodriguez,
Sales & Marketing Manager,
Bi-Lo Holdings, LLC / Winn-Dixie
Donna Sanker,
Vice President of Marketing, BP/ACRO/ampm
Cecilia Perez,
Director of Mulitcultural Marketing, Chevron Corp.
Nicolas Medina,
Global Standards & Practices Manager, Convenience Retailing, ExxonMobil
Jamie Franck,
Assistant Vice President, Operations,
HyVee Supermarkets
Angel Colon,
Director, Multicultural Development,
Kroger (MR 360 co-chair)
Elio Valenzuela,
Hispanic Category Manager,
Kum & Go
Jenalee Celments,
Senior Customer Insights & Marketing Manager,
Javier Delgado-Granados,
Senior Marketing Manager,
Walmart Stores, Inc
(MR 360 co-chair)

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