Survey Reveals Hispanics Drink More Coffee Than Consumers At Large Coffee consumption is stronger among Hispanic Americans than their non-Hispanic counterparts, according to new research from the National Coffee Association (NCA). The NCA Hispanic-American Market Report reveals that 74 percent of Hispanic Americans drink coffee daily, fully 12 percentage points ahead of non-Hispanics. The differential is also sustained for less frequent consumption, with past-week consumption at 80 percent for Hispanics versus 72 percent for non-Hispanics and past-year consumption at 84 percent versus 77 percent.

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