Consumers found that many prices are higher in Lincoln Park vs. the heavily ethnic Englewood section.
Last week, amidst much fanfare, Whole Foods opened its first store in Chicago’s low income, heavily ethnic Englewood section. On the part of Whole Foods, creation of jobs–along with food that is healthy, accessible and affordable–was the key focus of the new store’s positioning.
But for more affluent residents in the nearby Lincoln Park neighborhood, the word “affordable” was the one that resonated. According to a Chicago area web site called DNAinfo.com, many items in the Whole Foods store located in Lincoln Park are priced much higher than the same products offered in the retailer’s new Englewood location.
DNAinfo.com did a price comparison involving more than 40 items. Some of the differences were quite drastic. Here are a few examples:
• One dozen large white eggs, pasture raised, were $1.99 in Englewood vs. $3.99 in Lincoln Park.
• One gallon of conventional whole milk was $1.99 as compared to $4.19.
• Fresh Atlantic salmon retailed for $8.99 per pound in Englewood; in tony Lincoln Park, the retailer was asking $12.99 per pound.
• Even fishier were the prices per pound for fresh tilapia fillet: $5.99 vs. $9.99.
Allison Phelps, a Whole Foods spokeswoman, told DNAinfo.com that shoppers should expect prices to stay cheaper, but acknowledged there were some grand opening sales in Englewood.
“We have grand opening specials and will run sales, but we believe fresh, healthy foods should be accessible to everyone in every community,” Phelps said. “We’ve worked across the board to lower prices at all stores, and at our Englewood store, like all our stores, we’ve created a curated product mix based off community needs and feedback. We’re focusing on products that bring exceptional value, like our 365 Everyday Value line, more conventional fruits and vegetables alongside organic offerings, and bulk products, as well as lower prices on key staple products.”
In practical terms, that means some items, including produce, dairy, meat and seafood, are much cheaper at 63rd and Halsted in Englewood than they are in Lincoln Park, said DNAinfo.com.
To see DNA.com’s entire price comparison list, please visit: